If you are in the start up world, you may already have heard that successful projects are the ones that start with people’s and businesses’ problems and needs. In the same time, young teams trigger their pro-activity around ideas. That’s where pivot appears and those who leave their plan ‘A’ to create something that works…
Category: Start Up
Why Most Start Ups Fail?
There’s an unwritten rule that 90% of all start ups fail. That’s a huge number and there’s a lot of reasons for it. Saar Gur’s Slideshare presentation will guide you through a great list of reasons for failure at acquiring new customers. Steve Tobak’s ‘9 Reasons Why Most Startups Fail’ will also give you a…
How to Talk to Your Customers: The Mom Test
This post is about directing you straight in the core of how to do effective customer conversations. Start with ‘The Mom Test’. Have you ever wondered why talking with your customers isn’t leading you in the RIGHT direction? It doesn’t happen by just talking. Follow some rules to make things better. Favorite Excerpts From…
